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AdEx has teamed up with the world’s biggest travel media company Ink, to auction up to 2 million ad spaces on blockchain technology. Under the terms of the agreement, the ad exchange company will manage the ads on its underlying technology as Ink awards the bids.
AdEx- Ink Partnership
The partnership is a big deal given that it brings two companies that are juggernauts within their respective areas of operations. AdEx with its Ethereum platform is a decentralized ad exchange company that uses smart contracts to help publishers and advertisers interact transparently and seamlessly. Its platform boasts of popular blockchain partners such as NEO, Wings, and Fintech blockchain Group.
Ink, on the other hand, boasts of effective advertising content that reaches over 775 million passengers a year. The travel media company has partnerships with over 22 airlines. The collaboration will allow the two companies to hold an auction on blockchain for ad spaces on various boarding passes. It will also mark the first time that advertising campaigns are carried out on blockchain spaces.
The collaboration will also mark the first time that a company focused on the blockchain technology has sought to venture into the mainstream economy.
“This is a giant step for us as it bridges travel media, advertising, and blockchain to offer advertisers, even more, opportunities for reaching their desired target audiences,” saidAdEx CEO, Ivo Georgiev
The 2 million ad spaces up for grabs are already eliciting strong demand according to the Chief Executive Officer. EToro and Propy are some of the companies that have expressed a desire to bid for ad spaces in the upcoming auction.
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