What To Consider Now That Roku Has Filed For IPO

Roku filed for an IPO of up to $100 million today.
74% of 2016 revenue came from its player devices.
Roku had a net loss of $42.8 million in 2016.
It will not be able to compete with Apple, Alphabet and Amazon moving forward.
https://www.servicedonline.com/roku-sign-in-customer-support-phone-number/
Source: https://seekingalpha.com/article/4103761-consider-now-roku-filed-ipo
On September 1st, Roku filed a prospectus with the SEC, planning to list on the NASDAQ under the ticker ROKU. Roku pioneered streaming to the television through a device that used the internet. As of June 30th, Roku has 15.1 million active accounts. In the first six months of 2017, Roku owners have streamed 6.7 billion hours through their Roku devices. This is 62% more hours streamed in comparison to the same time period in 2016. Roku devices give users access to more than 500,000 movies and television shows as well as live sports and more. They offer access to content in three different ways; subscription, ad-supported and transactional. The Roku device is intended to offer users a way to choose the content they want without having to pay for a cable television subscription, often referred to as cutting the cord. This is the number one TV streaming platform in the United States by hours streamed according to a survey commissioned for the first quarter of 2017. Roku believes that content publishers and advertisers both benefit from having access to this over-the-top customer base that is entirely on one platform.
In the first 6 months of 2017, Roku generated $199.7 million in revenue, an increase of 23% year over year. In 2016, it generated a total of $398.6 million, a 25% increase from the fiscal year 2015. Roku generated revenue from selling its steaming players as well as through the sale of subscriptions and advertisement on its platform. In the first 6 months of 2017, player revenue represented 59% of total revenue while platform revenue made up 41%, a 91% increase year over year.

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